Suitable participants
Who should attend
- Marketing practitioners
- Business owners
- Customer-engagement teams
- Sales and promotion teams
Mobile marketing
Strategic SMS Marketing
Plan and use SMS campaigns to support promotions, customer engagement, retention and brand communication.
Published feeRM500
Duration7 hours
Published feeRM500
Duration7 hours
DeliveryDigital marketing workshop
FundingHRD Corp claimable
Course objectives
What this course is designed to achieve
SMS marketing can help different types of organisations reach an audience quickly. The course introduces participants to campaign strategy and the practical use of SMS tools for business communication.
Course fit and results
Who should attend and what they will learn
Learning outcomes
After completing the course
- Understand SMS-marketing strategy
- Work with an SMS-marketing platform
- Use digital marketing to save time and cost
- Plan clearer mobile messages
- Review campaign delivery and reporting
Detailed syllabus
Course outline
The learning areas below are carried over from ITPA’s existing course information and organised for easier review.
Section 1
Complete course outline
- The state of consumer attention
- Compose and send SMS
- SMS reports
- SMS address book
- Using iSMS for marketing needs
- SMS API
- Plugins
- Messaging best practices
- Cautions
Employer enquiry
Discuss Strategic SMS Marketing with ITPA.
Ask about the latest schedule, group arrangements, customisation, quotation and HRD Corp claim documentation.